Sotheby's hires TBWA as lead global agency

Sotheby's, the auction house and art business, has appointed TBWA as its lead global strategic and creative agency.

Sotheby's: hires TBWA
Sotheby's: hires TBWA

There was no incumbent on the business. TBWA\London has been working on a project basis with Sotheby’s over the past two months and will now run the formal global account.

TBWA\London will lead the account with immediate effect. The remit includes creating a global brand campaign as well as marketing and advertising to support key auctions.

Sotheby’s was founded 1744, and is best known for its auction houses in New York, London, Paris, Geneva and Hong Kong.

It has now broadened its remit to include private gallery sales, art-related financing, selling wine and diamonds and education programmes. Sotheby's has 90 offices in 40 countries.

Alfredo Gangotena, the chief marketing officer of Sotheby’s, said: "TBWA’s world-class creative credentials and their experience in building iconic global brands gives Sotheby’s an ideal partner as we take our company to the next level.

"Sotheby's is a vibrant worldwide art business that unites collectors with the artwork they treasure."

Sotheby’s became the first international auction house when it expanded from London to New York in 1955. It is also the oldest company listed on the New York Stock Exchange.

The win adds to TBWA's other luxury clients, which include Four Seasons, Infiniti and BNY Mellon.

Rich Stainer, the chief executive of TBWA\London, said: "Sotheby's is an iconic brand with an incredible legacy and brand equity. We’re looking forward to working with them to help enrich that legacy and extend that equity into the future."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).