Soul develops two more neighbour-envy TV commercials for Harveys

"Keeping up with the Joneses" is the theme of the two latest ads by Soul for the furniture retailer Harveys.

The campaign, which aims to differentiate Harveys from its closest rivals Courts and DFS, creates comedy around the experience of having envious neighbours.

In the first 30-second TV spot, "loo", a woman accidentally on purpose directs her neighbour into the dining room rather than the toilet so she will see her new furniture.

In "lightbulb", a husband is forced to install a dazzling 200-watt bulb in the lounge so the neighbours will notice their new leather sofa.

The endline on both executions reads: "Keep up with the Joneses at Harveys. Green-with-envy sale deals. Starts Boxing Day."

The ads were art directed and written by Mike Oughton and Cameron Short.

The director was Steve Reeves through Another Film Company, with media planning and buying by Perception Media.

The ads break on Christmas Eve and will run around the major soaps such as Coronation Street and The Bill for approximately two weeks.

Bruce Crouch, the creative partner at Soul, said: "We're delighted that the first two ads in the campaign had such an impact, and these two new executions keep up that theme of neighbour jealousy with an amusing twist."

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