The Kraft sweet brand Sour Patch Kids has collaborated with the hip-hop artist Method Man for the video for his single World Gone Sour (The Lost Kids).
Method Man tells the story of how the lost Sour Patch Kids will take revenge when they go uneaten. The new track, targeting teens and young adults, will also be featured in a Sour Patch Kids video game, to be released this winter.
The video was created and produced by Mother New York. Fans can check on the Sour Patch Kids Facebook page for World Gone Sour video-game updates and can download the mobile game Sour Fling, available on iPhone, iPod Touch and iPad.