Southern Comfort appoints Wieden & Kennedy London to UK ad account

Be the first to comment
Southern Comfort: 'whatever's comfortable' by Wieden & Kennedy New York
Southern Comfort: 'whatever's comfortable' by Wieden & Kennedy New York

Southern Comfort has appointed Wieden & Kennedy London to be its lead creative agency in the UK, handling its above-the-line and digital work.

Wieden & Kennedy London won the account without a pitch and follows the brand’s appointment of Wieden & Kennedy New York as its global agency of record in July this year.
 
The previous incumbent on the above-the-line business in the UK was Arnold KLP, while Grape handled the digital business.
 
Wieden’s in London also handles the advertising for Southern Comfort sister brands Finlandia and Maximus, which are all owned by Brown-Forman.

W&K London will be implementing the New York office's creative strategy "Whatever’s Comfortable" and follows W&K New York’s first work for the brand which launched last month in the US and today (Wednesday) in the UK.

W&K London, managing director, Neil Christie said: "We're delighted to add Southern Comfort to the WK London drinks trolley. It's a truly iconic brand and we look forward to working on it with the Brown Forman team."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published