Southern Comfort extends 'Whatever's Comfortable' campaign with weather website

Southern Comfort has extended its 'Whatever's Comfortable' campaign through a website that shows the liqueur's man-in-trunks experiencing the weather in your region.

Southern Comfort: latest campaign features the comfortable weather guy site
Southern Comfort: latest campaign features the comfortable weather guy site

The new work features the character that walked down the beach in tight swimming trunks and loafers giving his take on the weather, under the continuing 'Whatever’s Comfortable' strapline.

Entering a location at www.comfortableweatherguy.com loads a video of the comfortable weather guy experiencing the local weather conditions in the style of the beach ad.

For example, today in London, he appeared with a drink in the snow. In a video for hotter climes, "comfortable weather guy" cools himself down by "sexily" rubbing an ice cube from his drink against his body.

There is a selection of 80 videos covering both weather type and severity on the website, which was built by Wieden & Kennedy New York and works on most tablets and mobile devices, as well as PC.

The main intro video is once again accompanied by ‘Hit or Miss’ by Odetta from the beach TV ad.

The copywriter for the campaign was Nick Kaplan, the art director was Jeff Dryer and the director was Tim Godsall at Biscuit Filmworks.

The executive creative directors were Scott Vitrone and Ian Reichenthal.

The campaign is fully integrated with social networks, with each weather forecast shareable on Facebook and Twitter. Users can also get a daily updates sent to them.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published