Southern Railway is promoting its 25% summer discount in its latest ad, featuring brand character 'Loco Toledo'.
The campaign comprises TV, radio, press, online, outdoor, direct elements across the South East of England.
The campaign includes a 32-page 'southern adventure' activity book for children. The books are to be distributed in packs containing crayons, maps, branded badges and a 'Loco Toledo' moustache through promo teams and in primary schools.
The book is also available to download online.