Spain awards $10m Euro account to TBWA

Spain's finance ministry has appointed its domestic advertising account to TBWA Worldwide in the run-up to the launch of euro coins and banknotes in January 20002.

Spain's finance ministry has appointed its domestic advertising account to TBWA Worldwide in the run-up to the launch of euro coins and banknotes in January 20002.

The appointment followed a five-way pitch, which included the incumbent agency Eureka NW Ayer as well as Publicis, Vitruvio Leo Burnett and the Union Temporal de Empresas, formed by SCPF and Leader Mix.

Publicis handles the euro currency assignment for the French finance ministry and also the European Central Bank.



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