Spanish bank BBVA reviews its global creative business

BBVA, Spain's second-largest bank, is reviewing its creative agency requirements and looking to appoint a single agency group to handle its global business across all channels.

BBVA: shortlists agencies for its global creative business
BBVA: shortlists agencies for its global creative business

The bank currently works with Havas Worldwide and some local agencies on its creative work across the world, and is seeking to integrate its creative account into a single holding group.

The appointed agency network or networks will work with BBVA in more than 11 markets across Europe (including Spain and Portugal), North America and Latin America (including Argentina, Chile and Mexico).

BBVA's review began last year with five major networks and, following the first round of presentations, Interpublic’s McCann Worldgroup, Omnicom’s DDB, and WPP’s Grey and Wunderman have been shortlisted.

Pitches are expected to take place soon and the review is being held through the Spanish-headquartered intermediary, Grupo Consultores (GC) and is led by its Spanish team.

The bank is also reviewing its media agency requirements through GC and has invited the big-six holding groups to participate. The incumbents on the media business are MPG in Europe, and OMD in the Americas.

In September 2010, BBVA signed a marketing partnership with the US National Basketball Association and launched an NBA-themed campaign that Christmas.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.