The Specialist Works sails off with cruise company Hurtigruten's media account

Independent media agency The Specialist Works has won Norwegian adventure cruise company Hurtigruten's UK media planning and buying account.

Hurtigruten: went into private ownership in 2014
Hurtigruten: went into private ownership in 2014

The Specialist Works, which won a competitive pitch, will handle the Hurtigruten’s £1 million media across consumer and trade titles and sites.

Hurtigruten claims to offer "exhilarating adventure experiences" along the Norwegian coastline and the polar regions of Spitsbergen, Greenland and Antarctica and is on an expansion drive.

British private equity firm TDR Capital, the owner of David Lloyd Leisure, teamed up with investors Periscopus and Home Capital to buy stock market-listed Hurtigruten in 2014 and take it private.

Richard Adams, the UK head of marketing at Hurtigruten, said the partnership with The Specialist Works made sense because "both companies have innovative brand values, and both are pioneering and entrepreneurial by nature".

The Specialist Works was founded in 2003 by chief executive Jim Lewcock and has billings of about £83 million.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More