Specific Media appoints UK publisher services director

Ad network Specific Media has appointed Fox Networks Group's Graeme Lynch as its new UK publisher services director.

Graeme Lynch: UK publisher services director, Specific Media
Graeme Lynch: UK publisher services director, Specific Media

Lynch joins from Fox Networks Group where he was head of publisher services for four years. He helped grow the network through exclusive deals with key publishers and developed its video offering.

In his new role Lynch will be responsible for the consolidation and continued strategic expansion of Specific Media's UK display inventory, data and video networks.

He will report to Katie Field, vice president European publisher services, who said: "Graeme's appointment is a key part of our continued focus on successful publisher relations."

Lynch said: "It is a great time to be joining Specific Media. The company has ambitious growth plans, and I’m delighted to play a part in bringing them to fruition."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More