Specsavers appoints Hyperlink to online task

ñ Hyperlink Marketing, the online relationship marketing specialist, has been appointed to handle Specsavers Opticians' online marketing account.

ñ Hyperlink Marketing, the online relationship marketing specialist, has been appointed to handle Specsavers Opticians' online marketing account.

Hyperlink will handle Specsavers future online media buying strategy, focusing on the up-and-coming relaunch of specsavers.com and how this site can be maximised to enhance the business of the UK's leading optical retailers.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).