Specsavers Creative has created a new Irish TV campaign to promote the news that Specsavers is offering designer glasses at reduced prices.
The new campaign has been made by its in-house creative agency featuring Specsavers’ new anti-hero, named Harrison.
Harrison attempts to sabotage Specsavers advertising as he comes across a billboard promoting Specsavers 2-4-1 designer glasses offer.
The farcical plot sees the bitter competitor tying to destroy the board but every effort fails frustratingly.
The ad will be aired on Irish TV on 9 August 2009.