Specsavers 'lift' by Specsavers Creative

Specsavers Creative has launched two tactical TV spots to target over-45s with the optical retailer's varifocals promotion.

‘Long Arms’ sees a man have his arms surgically lengthened so he can read a newspaper. ‘Lift’ sees an arrogant City-type get his newspaper caught in lift doors as he stretches his arms to read it.
 
The campaign was directed by Another Film Company’s Jeff Stark.