Specsavers 'sauna' by Specsavers Creative

Specsavers is launching a TV ad starring Gordon Ramsay to promote its free varifocals lenses offer.

The spot, created in-house, shows a man walking into what he thinks is a steam-filled sauna. However, when he takes off his towel, he realises that he has accidently stepped into a hotel kitchen.

The ad was written by Simon Bougourd, art directed by Neil Brush, and directed by Daniel Kleinman through Rattling Stick.

Credits

Airdate: Sunday 16th Oct 2011
Specsavers marketing director
Creative director
Copywriter
Art director
Agency producer
Media agency
Talent search agency
Production company
Director
Production designer
Artist
Post-production
Audio post-production

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