Specsavers 'sauna' by Specsavers Creative

Specsavers is launching a TV ad starring Gordon Ramsay to promote its free varifocals lenses offer.

The spot, created in-house, shows a man walking into what he thinks is a steam-filled sauna. However, when he takes off his towel, he realises that he has accidently stepped into a hotel kitchen.

The ad was written by Simon Bougourd, art directed by Neil Brush, and directed by Daniel Kleinman through Rattling Stick.