Specsavers viral spoofs Barclaycard 'waterslide' ad

LONDON - The Specsavers in-house creative team today released a viral sending up Barclaycard's 'waterslide' ad.

The viral, filmed in the company's Guernsey offices, was completed in two days on a shoestring budget.

In this version of the story, the hero launches himself into a chute which ends up in a manky skip.

The "Should have gone to Specsavers" branding appears over the top of a muffled "bollocks"

Specsavers creative director, Graham Daldry, said: "The Barclaycard ad was like a gift to us. Their man could've so easily been cast for Specsavers."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More