Speedo kicks off digital ad review

Speedo, the swimwear brand, is reviewing its digital account across the UK and Europe.

Speedo: wants to drive emotional connection with consumers
Speedo: wants to drive emotional connection with consumers

The brand has approached agencies directly and is expected to appoint an agency to focus on digital communications and its websites in the UK and Europe.

Speedo recently revealed that it plans to drive a deeper emotional connection with consumers as part of its three-year brand exercise.

The brand currently works with a number of agencies on its digital account, including Iris. The shop was behind a campaign that launched last year to encourage consumers to share their most memorable swims and develop an online community, complete with blogs, videos and photos.

The "unforgettable swims" campaign broke across digital, press, retail and promotional and focused on a dedicated website.

Speedo saw huge success at the London 2012 Olympic Games. Close to 60 per cent of gold medallists in the pool wore Speedos.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published