Spike wins Virgin Media digital advertising account

LONDON - Virgin Media has appointed Spike as its retained digital agency after a competitive pitch.

Virgin Media... new agency
Virgin Media... new agency

Virgin Media, which does not have a digital incumbent in place, called the pitch in November.

The company will also work with Saint, Rainey Kelly Campbell Roalfe\Y&R’s digital arm, on integrated campaigns, and the in-house design and branding agency Start. All three agencies will work on separate digital projects.

Spike, part of the Cossette Communication Group, will also provide consultation across Virgin Media’s marketing and communications.

Ashley Stockwell, the executive director of brand and marketing at Virgin Media, said: "Our agencies have a very strong understanding of the Virgin brand and will help us bring our products and services to life online, from ultrafast broadband to great TV content and innovative mobile services."

Richard Neville, the managing partner of Spike, added: "We’re looking forward to working with Virgin Media and implementing a clear digital strategy. By building a distinctive presence and driving direct response, we can help Virgin Media speak to people in a very relevant and brand-led way."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).