Splenda calls pitch for digital account

Splenda, the low-calorie sweetener, is searching for an agency to handle its digital strategy.

Splenda: Proximity will not pitch for digital brief
Splenda: Proximity will not pitch for digital brief

The brand, part of McNeil Consumer Nutritionals, a division of Johnson & Johnson, has approached a number of agencies for the business.

In 2008, Splenda appointed Proximity to handle its £2 million promotional advertising account without a pitch. It will not be competing for the digital part of the business.

Proximity was responsible for producing a programme to promote Splenda's partnership with the 2008 Olympic Games. Last year, the agency launched a press campaign aimed at persuading women to switch to its low-calorie sugar alternative.

A Splenda spokeswoman said: "Splenda has an ongoing policy of constantly reviewing its agencies to ensure it remains at the forefront of consumer marketing."

Splenda uses BBDO for its advertising work. The network secured the $35 million account in July 2007.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content