SpongeBob SquarePants in revamp of Pearl & Dean ident

LONDON - Nickelodeon UK will later today launch a SpongeBob SquarePants version of the iconic Pearl & Dean Cinema cinema ident.

The cartoon spot features the cult TV character boisterously singing the famous melody.

It was directed by Oli Hyatt and Jane Laffey from Nickelodeon's in-house creative team, alongside creative house Blue-zoo.

Kathryn Jacob, CEO at Pearl & Dean said: "We have a reputation for innovation and this ident will introduce yet more people to the iconic Pearl & Dean theme.

"?The promotion is scheduled to appear in all Vue Cinemas nationwide before Chronicles of Narnia, WALL-E, High School Musical 3 and Harry Potter.  

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).