Sponsors standing by Woods after 'transgressions' apology

LONDON - Tiger Woods' sponsors, including Gillette, Nike and Gatorade, have said that their relationships will not change with the world number one golfer after he made a public apology for "transgressions" in his private life.

Woods, who receives about $100m (£60m) a year from his sponsors, issued a statement on his website yesterday, saying "I have not been true to my values and the behaviour my family deserves."

He continued: "I am not without faults and I am far short of perfect. I am dealing with my behaviour and personal failings behind closed doors with my family."

Speculation has surrounded Woods since he crashed his Cadillac into a fire hydrant and tree outside his Florida home in the early hours of last Friday.

However, following yesterday's apology, many of Tiger's sponsors have come out and said that their sponsorship deals would remain unchanged.

Gatorade, owned by Pepsico, said: "Tiger and his family have our support as they work through this private matter. Our partnership continues."

Procter & Gamble's Gillette said: "At this time, we are not making any changes to our existing marketing programmes. As a matter of policy, we don't comment on future marketing plans."

Nike said: "Nike supports Tiger and his family. Our relationship remains unchanged."

Electronic Arts, TCL Vision and private jet hire company NetJets also said that they would continue to support Woods.

AT&T, Accenture, Tag Heuer and Upper Deck could not be reached in time for publication.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More