Sport magazine closes after ten years

Sport magazine, the free weekly men's magazine, is closing.

Sport: first issue launched in September 2006
Sport: first issue launched in September 2006

The title owned by Wireless Group celebrated its tenth anniversary in September last year.

The closure follows News Corp moving to acquire Wireless for £220m in June last year.

Sport’s last issue will be published next week, it revealed on Twitter. The success of Sport’s free model, which relies solely on ad revenue, was followed by ShortList and Stylist.

The Wireless portfolio now consists of radio stations including talkSPORT and Virgin Radio.

Wireless rebranded from UTV Media in 2016 after selling its TV business in Northern Ireland and Republic of Ireland to ITV.

UTV Media acquired Sport magazine in 2009 after the title’s owner Sport Media & Strategie went into administration. Publication of the title had to be suspended until a buyer was found.

Sport's statement on Twitter said: "From the very first issue in September 2006, the team here – both editorial and commercial – have been proud to produce a magazine we always wanted to celebrate all that is special about sport. We love it, and the aim was simply to share that passion with our readers."

Scott Taunton, the chief executive of Wireless Group, said: "Our thanks go to the editor Tony Hodson and his team who have made Sport magazine so popular with its readers. We look forward to them producing a cracking final issue."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published