Sport Relief 'Mile Ready' by Red Bee Media

Red Bee Media is behind a new campaign for Sport Relief launching in the run up to Sport Relief Mile challenge.

The ad reassures the target audience of young adults and families that no training is necessary to take part in the event and is fronted by BBC Breakfast news personalities Bill Turnbell and Sian Williams.

  Future trails will star weather presenter Jay Wynne, Claudia Winkleman, and Steve Jones.