Sportal has become the first sports website to advertise on UK
television, with a seven-figure campaign booked through Starcom
The brand-building campaign was created by Bruce Dunlop &
It stars national soccer team coach Kevin Keegan with the line; ’sport
on the internet, delivered by professionals’.
It broke on 7 May during ITV’s live coverage of the Spanish Formula 1
Grand Prix. The campaign is running on the ITV network, Sky Sports and
during Channel 4’s Football Italia and live cricket coverage.
The commercial is also being rolled out across Germany, Italy and France
and will run until Euro 2000 starts on 10 June.
Sportal is expecting heavy exposure during the European football
It is the official Euro 2000 website and it is the only category A
sponsor from the UK.
’The company is only 18 months old so it was great to be sitting at the
same table as sponsors like McDonald’s and Coca-Cola,’ said spokesman
The Sportal network generates 30 million page impressions a month and
employs 250 people worldwide, 160 of them based in the UK.
Sportal was founded in July 1998 by chief executive Rob Hersov, with
pounds 5 million in private funding.