Sportal builds brand with Kevin Keegan TV campaign

Sportal has become the first sports website to advertise on UK television, with a seven-figure campaign booked through Starcom Motive.

Sportal has become the first sports website to advertise on UK

television, with a seven-figure campaign booked through Starcom

Motive.



The brand-building campaign was created by Bruce Dunlop &

Associates.



It stars national soccer team coach Kevin Keegan with the line; ’sport

on the internet, delivered by professionals’.



It broke on 7 May during ITV’s live coverage of the Spanish Formula 1

Grand Prix. The campaign is running on the ITV network, Sky Sports and

during Channel 4’s Football Italia and live cricket coverage.



The commercial is also being rolled out across Germany, Italy and France

and will run until Euro 2000 starts on 10 June.



Sportal is expecting heavy exposure during the European football

contest.



It is the official Euro 2000 website and it is the only category A

sponsor from the UK.



’The company is only 18 months old so it was great to be sitting at the

same table as sponsors like McDonald’s and Coca-Cola,’ said spokesman

Mark Thursfield.



The Sportal network generates 30 million page impressions a month and

employs 250 people worldwide, 160 of them based in the UK.



Sportal was founded in July 1998 by chief executive Rob Hersov, with

pounds 5 million in private funding.



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