The Sporting Life reissues invitations to pitch

- The Sporting Life has reissued pitch invitations to Grey Advertising, M&C Saatchi, Saatchi & Saatchi, Lansdown Conquest and Banks Hoggins O'Shea as it goes back to the drawing board with its plans for a relaunch.

- The Sporting Life has reissued pitch invitations to Grey Advertising, M&C Saatchi, Saatchi & Saatchi, Lansdown Conquest and Banks Hoggins O'Shea as it goes back to the drawing board with its plans for a relaunch.

Had the newspaper's October launch gone to plan, the same five agencies would have been pitching around now anyway. This time around, chemistry will be a key deciding factor in the choice of agency, according to Jeremy Reed, the Sporting Life's managing director.

He told Campaign the five would give a general presentation, followed by specifics on how they would approach the account. These meetings are expected to take place before the end of September.

He said: "We are looking for good creative ideas, someone with experience launching new products, and the chemistry of the people is important. I want to meet everyone who will be working on the account. I am more than happy to meet the agency figureheads, but unless they will be actively involved, I would much rather spend time with everyone else."

Mirror Group is now ploughing more cash into research to get a clearer picture of what potential readers will want out of the Sporting Life.

Reed refused to be drawn on potential launch dates, and would go no further than referring to the three original windows for launch: spring 1998, autumn 1998 and spring 1999.

He said: "Whatever the target date we are working to, that is internal. The important thing is that we have time to develop and research and find out exactly what the consumers want."

Reed confirmed that Zenith Media would continue to be in charge of the media brief.





Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).