Sporting Life sends out invites to pitch for relaunch again

The Sporting Life has reissued pitch invitations to Grey Advertising, M&C Saatchi, Saatchi & Saatchi, Lansdown Conquest and Banks Hoggins O’Shea as it goes back to the drawing board with its plans for a relaunch.

The Sporting Life has reissued pitch invitations to Grey

Advertising, M&C Saatchi, Saatchi & Saatchi, Lansdown Conquest and Banks

Hoggins O’Shea as it goes back to the drawing board with its plans for a

relaunch.



Had the newspaper’s October launch gone to plan, the same five agencies

would have been due to pitch about now. This time around, ’chemistry’

will be a deciding factor in the choice of agency, according to Jeremy

Reed, the Sporting Life’s managing director.



He told Campaign the five would give a general presentation, followed by

specifics on how they would approach the account. These meetings are

expected to take place before the end of September.



He said: ’We are looking for good creative ideas, someone with

experience in launching new products, and the chemistry of the people is

important.



I want to meet everyone who will be working on the account. I am more

than happy to meet the agency figureheads, but unless they will be

actively involved, I would much rather spend time with everyone

else.’



The Mirror Group is now ploughing more cash into research to get a

clearer picture of what potential readers will want out of the Sporting

Life.



Reed refused to be drawn on potential launch dates and would go no

further than referring to the three original launch date possibilities.

Only one of these, spring 1999, has not already passed.



He said: ’Whatever the target date we are working to, that is

internal.



The important thing is that we have time to develop and research and

find out exactly what the consumers want.’



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