Sportingbet.com in hunt for DM agency

LONDON - Sportingbet.com, the online betting and gaming company, is on the hunt for an agency to handle its pan-European direct marketing.

The company, which owns Paradisepoker.com, has approached several agencies and is holding pitches this week.

Once appointed, the successful agency will take on responsibility for revamping the brand using print, press, online and direct marketing.

In the past, the gaming company, which currently spends £20 million on its European advertising, has produced much of its communications in-house. Last year, Astroman, a Polish agency, produced a poster and print campaign for Paradisepoker.com featuring the model Caprice.

The pitch does not affect Sportingbet's relationship with the BD Network and Pacific Media Worldwide, which handle European sales promotions and media planning respectively.

Robert Boatwright-Smith, the head of promotions at Sportingbet, said: "We're looking for a pan-European marketing agency so we can speak with a singular voice."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).