Sports.com has hired Virgin Radio’s client sales manager to
spearhead its expanding client sales unit, and allocated around pounds 5
million for a multi-media ad drive.
John Williams will join the sports web network as head of client sales
next month. He is the second senior member of the Virgin Radio sales
team to jump ship to Sports.com.
Virgin Radio’s ex-senior sales executive Ed Hammond joined the company
as account manager at the end of last year (Media Business, 1
Sports.com has also recruited a sales executive for the agency sales
team, as well as a new sponsorship executive.
It is also looking for sales support staff to work under ad manager Zoe
Hammond said: ’Although John will be working on the client side of the
business, both agency and client sales will work closely together. The
site has grown rapidly since I joined and the expansion continues.’
Sports.com has an agency and client sales division as well as a separate
sponsorship sales and European division.
Meanwhile, Sports.com has hired BMP OMD’s second-string agency BMP
Solutions in Media to handle planning and buying for an advertising
campaign to lure sports fans online.
The media blitz will include radio sponsorship on Virgin, Capital Gold,
Century and Talk Sport as well as spot, outdoor and online
Sports.com has also secured a sponsorship deal with Radio Clyde, part of
the Scottish Media Group.
The deal will cover all on-air sports coverage on the station for a
year, including sports reports and the Super Scoreboard programme that
is broadcast between 2pm and 6pm on Saturdays and Sundays.