Sports.com poaches Virgin Radio’s Williams

Sports.com has hired Virgin Radio’s client sales manager to spearhead its expanding client sales unit, and allocated around pounds 5 million for a multi-media ad drive.

Sports.com has hired Virgin Radio’s client sales manager to

spearhead its expanding client sales unit, and allocated around pounds 5

million for a multi-media ad drive.



John Williams will join the sports web network as head of client sales

next month. He is the second senior member of the Virgin Radio sales

team to jump ship to Sports.com.



Virgin Radio’s ex-senior sales executive Ed Hammond joined the company

as account manager at the end of last year (Media Business, 1

November).



Sports.com has also recruited a sales executive for the agency sales

team, as well as a new sponsorship executive.



It is also looking for sales support staff to work under ad manager Zoe

Templeton.



Hammond said: ’Although John will be working on the client side of the

business, both agency and client sales will work closely together. The

site has grown rapidly since I joined and the expansion continues.’



Sports.com has an agency and client sales division as well as a separate

sponsorship sales and European division.



Meanwhile, Sports.com has hired BMP OMD’s second-string agency BMP

Solutions in Media to handle planning and buying for an advertising

campaign to lure sports fans online.



The media blitz will include radio sponsorship on Virgin, Capital Gold,

Century and Talk Sport as well as spot, outdoor and online

advertising.



Sports.com has also secured a sponsorship deal with Radio Clyde, part of

the Scottish Media Group.



The deal will cover all on-air sports coverage on the station for a

year, including sports reports and the Super Scoreboard programme that

is broadcast between 2pm and 6pm on Saturdays and Sundays.



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