Spotify has launched its first ad campaign in a bid to introduce the music-streaming service to more people in the US. Droga5 developed the multiplatform activity, which is running across TV, digital and social. The first of three TV spots was unveiled during the launch episode of The Voice in the US this week. The ad shows a man crowdsurfing on a sea of people while a narrator talks about the importance of music. The work was written by Spencer LaVallee, art directed by Kenny Kim and directed by Seb Edwards through Park Pictures.