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The Trade Desk

Spotify, P&G and BBC on the programmatic future

Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.

We met with marketing leaders at this year's Dmexco for their thoughts.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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