Spotify said to be in talks to buy SoundCloud

Spotify is reportedly looking to acquire SoundCloud in a bid to up its game to compete with Apple Music.

Spotify said to be in talks to buy SoundCloud

The talks are in advanced stages but there is still a chance that a deal may not go through, according to the Financial Times.

The music streaming sector is facing greater pressure as Amazon plans to break into the market.

Apple, which is also relatively new to the market, is said to have around 17 million subscribers, while Spotify is believed to have about 40 million.

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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