AdvertiserCoca-Cola Export Corporation
AgencyOgilvy & Mather Asia
ExposureUnited Kingdom and Europe
With summer approaching in the Southern Hemisphere, the new Sprite ad from Ogilvy & Mather in Hong Kong starts out with a group of youths hanging out on a hot, dry and dusty basketball court. Without warning one of the men runs and somersaults on to the concrete court, which miraculously transforms into a pool. The rest of the players also dive in, using the water to cool off. The ad ends with the tagline "Freedom from thirst". It will run in markets including Australia, Brazil, Thailand, Singapore and India.