Ad director Jane Sproul has resigned from Parkhill Publishing,
claiming the continuous programme of magazine launches was affecting her
Sproul, who has a two-year-old daughter, has launched two magazines in
less than a year and was hoping the incessant pace of work would ease
following the recent debut of Aura. However, chairman Eve Pollard is
keen to launch six magazines in three years and there remains much to do
to ensure the success of both Aura and Wedding Day.
Commenting on the resignation, Pollard said: ’Jane did a great job in
getting Wedding Day and Aura off the ground with some amazingly hard
Launching a magazine is like having a baby. It is all-encompassing and
we fully understand her reasons for leaving.’
She added there would be no immediate replacement for Sproul. Ad
director Fiona Davidson is to take on Sproul’s ultimate responsibility
for advertising sales on both titles.
’Fiona deserves to be given her chance,’ said Pollard. ’We may appoint a
publisher at a later date or we may bring in someone to handle
circulation and marketing.’
Pollard would not be drawn on a timetable for future launches or their
subject matter. She said Parkhill was ’slowly getting there’ with
Wedding Day but conceded it was proving to be a competitive market with
strong, established titles. She is waiting to see the sales figures for
Aura’s first issue but said she was pleased with the reaction to it,
including the response from advertisers.
To assist Davidson, Wendy Jones has been promoted to ad manager for
Wedding Day, which will now be her exclusive focus.
In recent weeks, Victoria Haig and Charmaine Wright have been poached
from Zest to work on Aura as fashion and beauty manager and senior sales
executive respectively. Sophie Baladi will join from Haymarket’s Classic
& Sports Car on 8 May to handle Aura’s retail classified section.
Aura consultant editor Deirdre Vine has also announced her decision to
cease working full time, although Pollard is hoping to retain her in a
part-time capacity. Meanwhile, Marcelle D’Argy Smith and Kate Carr are
holding the fort until a replacement editor can be found.