Sproul walks out of Parkhill

Ad director Jane Sproul has resigned from Parkhill Publishing, claiming the continuous programme of magazine launches was affecting her family life.

Ad director Jane Sproul has resigned from Parkhill Publishing,

claiming the continuous programme of magazine launches was affecting her

family life.



Sproul, who has a two-year-old daughter, has launched two magazines in

less than a year and was hoping the incessant pace of work would ease

following the recent debut of Aura. However, chairman Eve Pollard is

keen to launch six magazines in three years and there remains much to do

to ensure the success of both Aura and Wedding Day.



Commenting on the resignation, Pollard said: ’Jane did a great job in

getting Wedding Day and Aura off the ground with some amazingly hard

work.



Launching a magazine is like having a baby. It is all-encompassing and

we fully understand her reasons for leaving.’



She added there would be no immediate replacement for Sproul. Ad

director Fiona Davidson is to take on Sproul’s ultimate responsibility

for advertising sales on both titles.



’Fiona deserves to be given her chance,’ said Pollard. ’We may appoint a

publisher at a later date or we may bring in someone to handle

circulation and marketing.’



Pollard would not be drawn on a timetable for future launches or their

subject matter. She said Parkhill was ’slowly getting there’ with

Wedding Day but conceded it was proving to be a competitive market with

strong, established titles. She is waiting to see the sales figures for

Aura’s first issue but said she was pleased with the reaction to it,

including the response from advertisers.



To assist Davidson, Wendy Jones has been promoted to ad manager for

Wedding Day, which will now be her exclusive focus.



In recent weeks, Victoria Haig and Charmaine Wright have been poached

from Zest to work on Aura as fashion and beauty manager and senior sales

executive respectively. Sophie Baladi will join from Haymarket’s Classic

& Sports Car on 8 May to handle Aura’s retail classified section.



Aura consultant editor Deirdre Vine has also announced her decision to

cease working full time, although Pollard is hoping to retain her in a

part-time capacity. Meanwhile, Marcelle D’Argy Smith and Kate Carr are

holding the fort until a replacement editor can be found.



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