St John Ambulance shocks with heart attack ads

St John Ambulance has brought out a shocking radio ad campaign to encourage listeners to learn first aid.

Download

St JOHN AMBULANCE- Carpet.mp3

St John Ambulance: radio ads urge listeners to learn first aid
St John Ambulance: radio ads urge listeners to learn first aid

Two radio ads, created by BBH, feature voiceover artists recording an ad, before dramatically collapsing from a heart attack.

In one, a voiceover artist is recording an ad for a carpet company before falling to the floor, leaving his colleague rushing to him calling for help.

In the other ad, a voiceover asks viewers if they would know what to do if someone they were with had a heart attack.

It then directs listeners to the St John Ambulance website to get free first aid advice and a pocket guidebook.

Matt Doman and Ian Heartfield were the creative team behind the ad, alongside team director Paisley Wright.

Scott Jacobson, director of marketing, communications and fundraising at St John Ambulance, said: "Every year, up to 150,000 people die in situations where first aid could have been the difference. Listening to these adverts reminds people that emergencies can happen at any time, in any place. We hope they encourage people to equip themselves with free life-saving knowledge."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published