St Luke’s in HSBC ISA drive

The newly rebranded HSBC Midland Bank is unveiling a TV campaign through St Luke’s to launch its Individual Savings Accounts.

The newly rebranded HSBC Midland Bank is unveiling a TV campaign

through St Luke’s to launch its Individual Savings Accounts.



St Luke’s gathered together 600 members of the public to shoot the

commercials, which feature a crowd of people raising their hands in

answer to questions about their finances.



They were filmed in Stockport market by Rupert Sanders through Outsider

Films.



The ads are a continuation of the ’let’s sort money out’ branding

campaign in which people are urged to take control of their finances

with the help of the bank.



In the new commercials, people are asked questions that imply their

lives are being controlled by money, such as: ’How many of us have no

idea where our money goes?’



The campaign breaks on 10 April and will be supported by press ads later

this year.



The ads were written by Chris Wright and art directed by Jules

Chalkey.



Media planning and buying are through New PHD.



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