St Luke’s lampoons office life for Ikea

After producing some of last year’s most hated ads on TV for Ikea Business, St Luke’s is back with a campaign that centres around office politics.

After producing some of last year’s most hated ads on TV for Ikea

Business, St Luke’s is back with a campaign that centres around office

politics.



The 50-second ad breaks this weekend and features a manager unhappy with

his workplace. As he surveys the dull surroundings, he declares: ’I

don’t want to work in an office like this, I want to work in a world

that’s full of colour and life and energy.’



He rallies the staff who follow him to Ikea where they excitedly sample

furniture.



The manager is then seen in his new bright and modern office where he

concludes his speech: ’More than anything, I don’t want to see sad faces

any more.’



As he looks out at his staff, it becomes apparent that the only office

that’s been given a makeover is his own. He abruptly closes his new

blinds on the sad scene.



’The ad reflects the way office politics work in a lot of companies,’

Sam Dunn, St Luke’s account manager, said.



The ad was written by Chris Wright and art directed by Jules

Chalkley.



It was directed by Steve Reeves through Stark Films. Media is by

MediaCom TMB.



’We need to raise awareness of Ikea’s range of business furniture,’

Frances Evans, Ikea’s advertising manager, said.



Last year’s spot, ’down-sizer’, showed a consultant recommending an

office refurbishment and implied that the cost could be met by making an

employee redundant. The ITC received 400 complaints from the public

about the commercial.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).