St Luke’s lands Agency of the Year

St Luke’s, the two-year-old advertising co-operative born out of the ashes of Chiat Day, has won Campaign’s 1997 Agency of the Year award.

St Luke’s, the two-year-old advertising co-operative born out of

the ashes of Chiat Day, has won Campaign’s 1997 Agency of the Year

award.



St Luke’s, which came a close second to Abbott Mead Vickers BBDO last

year, saw off competition from Rainey Kelly Campbell Roalfe, BMP DDB and

Euro RSCG Wnek Gosper to take the award for an outstanding all-round

performance under its managing director, Andy Law.



Michaelides & Bednash took 1997’s Media Agency prize in the most

contested category. The media strategy company defeated Media-Vest in a

battle where arguments raged over whether Campaign could give the award

to an agency that did not buy media. However, the agency’s exceptional

performance and industry-leading position could not be ignored.



FHM won the Medium of the Year award without a fight. The magazine

redefined its category, breaking out of the lads’ niche to become

Britain’s biggest-selling monthly and the industry’s yardstick.



Advertiser of the Year was handed to Volkswagen. No company came close

to the consistent excellence of advertising for the Polo, Sharan, Golf

and Passat models and the umbrella ’affordability’ campaign. It was

audacious, stand-out advertising that left VW with a backlog of

orders.



So outstanding was BMP DDB’s VW work that it left Campaign with the

difficult choice between the Passat ’obsession’ campaign and the

’affordability’ work for the Campaign of the Year award. ’Affordability’

won the day, in large part because of the degree of difficulty inherent

in the brief.



The most disappointing category this year was Production Company. The

award goes to Godman, which made an exceptional start in a difficult

environment. If there had been a director of the year award, it would

have gone to Chris Palmer of Gorgeous.



Awards, p19.



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