St Luke’s has won The Express newspaper account, making it the
third agency to handle the business in the past 12 months.
St Luke’s pitched against Young & Rubicam and RPM3 for The Express,
which spent pounds 2.5 million on advertising last year but is expected
to increase its spend in 1999.
Leo Burnett, which split with The Express in December, declined to
St Luke’s will also do work for the Daily Star, the other paper in the
Express group stable.
The win is particularly significant for St Luke’s, which held The
Observer’s advertising account for three years but split with the
newspaper in 1997.
It lost its other media account, Radio 1, last year.
David Abraham, the chief operating officer of St Luke’s, said: ’The
Express is a national institution that has a new editor, a new team and,
effectively, a new product to market. St Luke’s loves the opportunity to
turn a brand around, and the client team’s way of thinking matched the
way we like working.’
St Luke’s has already created one ad highlighting the recent change of
editor at The Express and promoting its horoscope supplement by the
astrologer, Marjorie Orr.
At the same time, Paul Woolfenden, the commercial director for The
Express, confirmed that IDK Media has retained the media planning and
buying task for the entire Express group.
Woolfenden appointed Burnetts to The Express on joining the company in
April. But plans for a national advertising campaign created by the
agency are understood to have foundered due to conflict between the
marketing and editorial departments.