St Luke’s and Walker in front with 1999 billings

St Luke’s has stormed to the top of the Campaign business performance league after a series of high-profile wins during the first two months of 1999.

St Luke’s has stormed to the top of the Campaign business

performance league after a series of high-profile wins during the first

two months of 1999.



The agency has picked up a total of pounds 32 million in new billings so

far this year, winning The Express’s pounds 3 million account, the

pounds 6 million Working Family Tax Credit campaign from the Government

and Sky Networks’ pounds 18 million business in January. It followed

this hat-trick of wins with the pounds 5 million youth advertising

assignment from BT last week.



J. Walter Thompson has also enjoyed a buoyant start to the year with

wins from Gulf Air (pounds 2 million), Kimberly-Clark (pounds 9 million)

and NTL (pounds 10 million).



Third place in the business performance league - which is now

exclusively available on Campaign’s website at www.campaignlive.com -

goes to WCRS.



Its trio of wins this year comprises Laura Ashley, Bupa and Sega

Dreamcast. The UK advertising budget for the last of these three remains

unconfirmed, but has been estimated at pounds 8 million.



Leo Burnett, in fourth place, has won the pounds 13 million Somerfield

account but lost pounds 5 million of United Biscuits business to

Publicis.



Campaign is still awaiting confirmation of budgets on a number of wins,

including Duckworth Finn Grubb Waters’ Pedigree Masterfoods assignment

and also McCann-Erickson’s Glaxo Wellcome win.



Meanwhile, Walker Media is leading the way in the media business

performance league with a total of pounds 10 million of billings,

amassed from IPC Magazines (pounds 4.5 million), Storehouse (pounds 3.5

million) and Excite (pounds 2 million).



Mediapolis has also made a strong start with wins from Bayer and Beaute

Prestige International, forcing MediaCom TMB - the agency with which

Walker shared IPC, the biggest win of the year so far - into third

place. MediaCom has won more business than Mediapolis, but it lost

Storehouse in January.



The leagues, together with the constantly updated Accounts Under Review

table, can be found in full on channel nine of CampaignLive. This area

is available to subscribers only and a password and personal

identification number are required to gain access.



BUSINESS PERFORMANCE LEAGUE

Rk  Agency               Total billings  Total billings     Net billings

                        gained (pnds m)    lost (pnds m  gained (pnds m)

1   St Luke’s                     32.3               -              32.3

2   J. Walter

    Thompson                      21.0               -              21.0

3   WCRS                          13.5               -              13.5

4   Leo Burnett                   13.0               5.0             8.0

5   DMB&B                          7.0               -               7.0

6   BMP DDB                        6.2               -               6.2

7   Osprey Group                   6.0               -               6.0

8   Jones Mason                    5.8               -               5.8

9   Duckworth Finn

    Grubb Waters                   5.75              -              5.75

10  Delaney

    Fletcher Bozell                5.5               -               5.5

Source: Campaign (wins reported in 18 Dec 98 is sue or later). A more

detailed version of this table can be found on www.campaignlive.com.

Queries to John Owen on 0181-267 4894

MEDIA-ONLY BUSINESS PERFORMANCE LEAGUE

Rk  Agency               Total billings  Total billings     Net billings

                        gained (pnds m)    lost (pnds m  gained (pnds m)

1   Walker Media                  10.0               -              10.0

2   Mediapolis                     6.1               -               6.1

3   MediaCom TMB                   8.5               2.5             6.0

4   Optimedia                      5.0               -               5.0

4=  Booth

    Lockett Makin                  5.0               -               5.0

6   MediaVest

    Manchester                     4.6               -               4.6

7   MediaVest                      4.5               -               4.5

7=  Motive                         4.5               -               4.5

9   Rocket                         4.0               -               4.0

10  Manning

    Gottlieb Media                 1.0               -               1.0

Source: Campaign (wins reported in 18 Dec 98 is sue or later). A more

detailed version of this table can be found on www.campaignlive.com.

Queries to John Owen on 0181-267 4894



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