St Luke's lands BT youth account

- St Luke's has picked up the BT youth account, bringing the BT roster to a total of four.

- St Luke's has picked up the BT youth account, bringing the BT roster to a total of four.

The agency pitched against HHCL & Partners, Abbott Mead Vickers BBDO, Duckworth Finn Grubb Waters and Wieden & Kennedy.

It joins AMV, Ammirati Puris Lintas and M&C Saatchi on the roster.

The agency's task will include positioning BT in the youth market as more than just a phone company. The company is planning to push its capabilities in four "non-voice" areas: Internet, multimedia, mobility and data.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).