St Luke's has kicked off 2002 with a double win, consolidating its
place on COI Communications' roster and also scooping a place on the
Scottish Courage roster.
The agency secured the £1.5 million COI brief from the Electoral
Commission - set up last July to replace the Home Office's activities in
this area - to encourage 18- to 24-year-olds to vote in the local
elections in May.
St Luke's won the business after a pitch against Euro RSCG Wnek Gosper
and Miles Calcraft Briginshaw Duffy.
As local election turnout has been in steady decline for some years, it
is expected that work breaking soon from the agency will be looking to
St Luke's has built up a significant place on the Government roster.
The agency's most recent appointment had been to handle a £4
million adult literacy campaign for the Department for Education and
Skills. In January last year it won the £2.5 million business to
publicise Children's Tax Credit.
At the same time the agency has been chosen by Scottish Courage to work
on new product development.
The move sees it secure a place on the coveted roster alongside the
existing portfolio of agencies, which comprises M&C Saatchi, which holds
the Fosters and Beck's brands, and TBWA/London, which handles John
However, St Luke's appointment in a new product development capacity
will not affect its fellow roster agencies' tenure on their existing