St Luke's is believed to have won the international account for the
Australian life insurer and financial services group AMP, worth between
£20 million and £30 million, in a move which will fill the
gap left by the departure of its HSBC business last year.
The agency saw off Rainey Kelly Campbell Roalfe/Y&R to scoop the
business for the Australian Mutual Provident Society. About 70 per cent
of the financial services group and life insurer's £100 billion
global assets are in the UK.
Advertising will focus on raising awareness of the AMP brand, whose
portfolio includes National Provident Institution, Pearl Assurance and
London Life. The agency's work is expected to focus on these brands.
St Luke's and AMP were unavailable for comment on the news as Campaign
went to press.