Standard launches home delivery trial to boost sales

LONDON - The Evening Standard is launching a home delivery trial to 124,000 London homes in an effort to boost its circulation, which dropped 6.93% in the most recent set of ABCs.

Starting this week, the activity, the largest home delivery trial conducted by the Evening Standard to date, is designed to increase the take-up of regular home delivery to boost its circulation.

From this week, the Evening Standard will be distributed free to homes in South West London by representatives of Foxtons estate agents.

The 124,000 homes in areas including Battersea, Balham and Wimbledon will receive the title each Tuesday evening. Each recipient will be offered a deal to have the Standard delivered for six weeks for £5.

Each delivery will include an eight-page supplement on property to promote Foxtons properties and the Evening Standard's Homes & Property section, which appears on Wednesday.

The South West London area was selected because it has a higher level of people at home in the afternoons than other regions of London.

Mike Anderson, managing director of the Evening Standard, said: "If the trial is successful we will consider extending the trial to other parts of London."

In the most recent set of ABCs for August, the Evening Standard saw its circulation drop 6.93% from July to 373,973, down 3.84% on last year.

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