The Standard plans launch of free daily listings publication

The Evening Standard is understood to be working on a free daily listings title, which it intends to launch across London next month.

The Evening Standard is understood to be working on a free daily

listings title, which it intends to launch across London next month.



Called the Metro, the free-sheet is likely to be published on weekdays,

building on the heritage of the Standard’s magazine-style listings

supplement, Hot Tickets.



The Standard is believed to have been testing the waters for its

freesheet with its price promotion over the past few weeks on Thursdays

- the same day as the publication of Hot Tickets.



The price cut from 35p to 10p has led to a big increase in sales. On 29

October, the newspaper achieved a circulation of 734,000, which compares

with its average ABC for September of 443,289.



Any launch would threaten the grip of the long-standing listings

publication, Time Out, on the capital’s listings market.



Sue Minnikin, the advertisement director of the Standard, refused to

confirm or deny the plans.



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