Bartle Bogle Hegarty has commissioned the fashion photographer, Bob
Carlos Clarke, to create the images for its debut work for the women’s
wear chain, Wallis.
Carlos Clarke has shot four black-and-white press ads - each showing a
self-assured young woman in Wallis clothes who is oblivious to the
furore she is causing among the menfolk around her.
The campaign will run in women’s magazines from September until the end
of the year. It is designed to encourage customers to re-evaluate the
123-year-old Wallis brand, which has performed well over the past 12
months with sales growth and a jump in trading profits.
One execution shows a woman in an evening dress leaning seductively over
a rail on a seafront as a driver, distracted by her charms, crashes his
Another shows a Soho barber entranced by a woman who walks past as he
shaves a terrified client with a cut-throat razor. A third, shot in
Paris, depicts a Metro driver risking decapitation as he gawps at a
woman just as he is driving into a tunnel. Each execution carries the
endline: ’Wallis. Dress to kill.’
The campaign was created by the former BBH art director, Steve Hudson,
and his copywriting partner, Victoria Fallon. The team has since left
the agency to join Saatchi & Saatchi. Media is handled by Motive.