Starbucks gets friendly with animated spot

Starbucks is hoping to reach six million people tonight (13 March) with a TV ad that uses animation and a friendly Liverpudlian voiceover to inspire its customers to introduce themselves to their barista.

The campaign has been conceived by Abbott Mead Vickers BBDO copywriter Matt Welch and art director Simon Welch.

The 60-second ad will run during Channel 4's 'Big Fat Gypsy Weddings', having already been pushed out to Starbucks' 530,000 Facebook fans and 15,400 Twitter followers.

As an animation plays out on the side of a coffee cup on the counter of a Starbucks outlet, the voiceover begins with, "Have you noticed how everything seems a little impersonal nowadays?".

It goes on to explain that Starbucks wants to call customers by name and suggests, "Why don't we buy you a coffee tomorrow and you can introduce yourself."

It ends, "We're Starbucks. Nice to meet you."

The directors were Hoku Uchimaya and Adam Bolt, production was by Partizan and post-production by Partizanlab.

Media planning and buying is handled by Manning Gottlieb OMD.

The campaign will be amplified by press ads tomorrow in Metro, Times, Independent, Guardian, i, Evening Standard, and City AM

Follow Daniel Farey-Jones on Twitter @danfareyjones

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published