Starbucks holds first pitch to appoint a UK digital agency

LONDON - Starbucks Coffee Company is holding a pitch to appoint its first digital creative agency for the UK market.

Starbucks has called an undisclosed number of agencies to pitch for the business, which is understood to encompass digital advertising, website design and online customer relationship management. A result is expected next week.

The company launched its first dedicated UK online presence earlier this year.

A key part of the remit will be to promote Starbucks' high-speed wireless internet access service, called HotSpot.

The service, which is run in conjunction with T-Mobile, uses Wi-Fi technology, a competitor to standard broadband connections, and allows customers to use a PDA or laptop and wirelessly download e-mails, watch webcasts or listen to audio streams.

The service is currently available in more than 50 stores across the UK.

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