Starbucks 'interactive shop fronts' by BBDO Toronto

To launch the My Starbucks Rewards programme, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver.

The initiative, by BBDO, Blast Radius and The Media Merchants, allows users to reveal rewards by touching gold stars in an animated interface on the display.

The programme will reward regular customers for their frequent visits.

Blast Radius developed the concept in creative partnership with BBDO, while The Media Merchants provided the interactivity and installation of the storefronts.