Starbucks introduces Guinness-style nitro cold brew to UK

Starbucks is launching Nitro Cold Brew coffee in the UK as it hopes to "revolutionise" the cold coffee category.

Starbucks introduces Guinness-style nitro cold brew to UK

The drink uses a pouring technology that infuses coffee with nitrogen bubbles to create a liquid with a similar texture to beers such as Guinness.

Starbucks has unveiled Nitro Cold Brew at its Reserve Store in Covent Garden and has plans to introduce it to a further 100 outlets this summer.

Maria Sebastian, senior vice president brand, Starbucks EMEA, said: "This is an entirely different kind of cold coffee experience – one we think will revolutionise the category and the way our customers think about our cold coffee menu."

Howard Schultz, the coffee giant's chief executive, is stepping down in April but staying on at Starbucks to lead the roll-out of high-end shops. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More