Starbucks 'names' by AMV BBDO

Starbucks launched its biggest-ever advertising campaign in the UK, inviting customers to come into a store before noon on 14 March to receive a free latte.

The campaign began with a TV ad that ran during a primetime slot. It was also seeded online.

Supporting activity included a promotion, inviting customers to come into a Starbucks store and "introduce themselves" in order to receive their complimentary drink.